Can You Trust Your Google Search Result?

Using Google as an easy way to access known information sources makes good sense.  Type the name, click on the result, and review the content.  But blindly browsing on Google in the hopes of finding reliable information requires extreme caution. 

Unlike subscription databases that are evaluated by information professionals, Google’s content is malleable by profit-seekers skilled at search engine optimization (SEO).  They seek to capitalize on the exploding e-commerce market with no regard for accuracy or reliability.  As a recent article in the New York Times reveals, Google faces a huge challenge to remain impartial.  

The bottom line: always consider the reliability of each source of information.  Ranking on Google is not indictive of trustworthiness.